“I think one of the keys to the success we’ve had over the last two years is because we were super agile in adopting to this new world,” she said.įor example, at least one of the operational changes-initially viewed as disruptive to business as usual-brought on by the pandemic has become an indispensable part of the way NewTek interacts with potential customers. In addition to their broad appeal across market verticals and AV technology budgets, Spicek attributes much of NewTek’s recent success to their ability to remain flexible and creative in the face of adversity. We really cater to this broader mid-market and all segments these days.” “We have products that go from the entry level-sub-10K level-to higher for whatever the business needs. “The great thing with NewTek is we’re not a broadcast company,” Spicek said. All of a sudden we had to create remotely, so there was a big increase.”įrom small-scale podcasters looking to polish their production quality, to corporations in search of enterprise-wide collaboration solutions-NewTek has been able to accommodate and provide for the diverse technology needs of professionals throughout the pandemic. “We have the classical markets like education fueled by the pandemic, with remote learning and remote teaching-so they grew tremendously as a customer base, as did houses of worship. “The need for professional broadcast and video production is everywhere,” she said. The past two years have highlighted-and even increased-the ubiquity of AV solutions in our daily lives, according to Spicek.
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